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2025’s Influencers with the Best Websites: Who Beat MrBeast to the Top?

A new study has revealed the most engaging influencer websites from the world’s top influencers, with Ms. Rachel topping the ranking.

Website design and digital marketing agency ProfileTree gathered a list of the most successful influencers from Forbes’ Top Creators list, as well as their official websites. They collected traffic statistics for each website and calculated each influencer’s average monthly traffic, ranking them from highest to lowest.

Coming in first place is Ms. Rachel’s only official website, ‘msrachel.com,’ with an average monthly traffic of 83,175 visitors. However, over the past 12 months, this website has seen a loss of 46,107 visitors yet remains the most engaging influencer website when looking at the averages.

MrBeast comes in second place, with an average monthly traffic of 67,206 visits across all his official sites: ‘mrbeast.store,’ ‘mrbeastjobs.com,’ ‘mrbeastburger.com,’ and ‘feastables.com.’ Unlike Ms. Rachel, MrBeast has four websites, meaning his total monthly traffic is a staggering 268,824. Over the past year, MrBeast’s average website traffic has increased by 927 visitors.

In third place is Matt Rife, whose website receives an average of 58,253 visitors every month. This influencer’s official website ‘mattrifeofficial.com’ has experienced a loss of 375,618 visitors in the past year.

Livvy Dunne ranks fourth, with her only official website, ‘livvydunne.com,’ gathering an average of 40,475 visitors each month. This influencer website has seen a loss of 169,942 in traffic over the past 12 months.

Ranking fifth is Logan Paul, who has a monthly average of 35,912 visitors to his two official websites, ‘drinkprime.uk’ and ‘originals.com.’ This means Logan Paul’s websites attract 71,823 visitors in total each month. On average, his traffic has increased by 4,128 visitors in the past year.

Alix Earle ranks sixth, with her two official websites receiving an average of 19,307 visitors per month. The influencer’s websites, ‘hoo .be/alixearle’ and ‘shop.iamunwell.com,’ have a total combined monthly traffic of 38,613. Over the past year, her average traffic has decreased by approximately 1,133 visitors.

The comedy duo known as Rhett and Link have an average monthly traffic of 16,053 visitors across their two official websites, ‘mythical.com’ and ‘mythicalsociety.com,’ putting them in seventh place. Their total monthly website traffic is 32,106, and this has increased by 8,124 in the past 12 months.

Ranking eighth is Addison Rae, whose websites gather 10,717 monthly visitors on average. Her websites, ‘addisonrae.com’ and ‘addisonraefragrance.com,’ have a combined total of 21,434 visitors per month, and average traffic to the sites has increased by 6,307 in the past year.

Ryan Kaji ranks ninth, with his only official website ‘ryans.world’ seeing 8,245 visitors on average per month. In the past year, his site’s traffic has decreased by 2,393.

In tenth place is Alex Cooper, whose websites attract 8,050 visitors on average per month. Alex Cooper has three official websites; ‘callherdaddy.com,’ ‘callherdaddymerch.com’ and ‘iamunwell.com,’ with a combined total traffic of 24,151 visits monthly. In the past 12 months, her sites have lost an average of 2,420 visitors.

Top 10 influencers with the most engaging websites

Rank Influencer Average Monthly Traffic
1 Ms. Rachel 83,175
2 MrBeast 67,206
3 Matt Rife 58,253
4 Livvy Dunne 40,475
5 Logan Paul 35,912
6 Alix Earle 19,307
7 Rhett and Link 16,053
8 Addison Rae 10,717
9 Ryan Kaji 8,245
10 Alex Cooper 8,050

Ciaran Connolly, Founder of ProfileTree, has commented on the findings, “The study highlights how some of the world’s top influencers are leveraging their websites to create highly engaging online experiences. By combining strong branding with effective digital strategies, these influencers have successfully captured the attention of their audiences.

“This ranking underscores the importance of having a well-designed, user-friendly website to maintain and grow engagement in the competitive world of online content creation.”

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