Reporti – a safeguarding app designed to keep people safe at crowded events, allowing users to quickly report incidents such as harassment, assault, or unsafe behaviour. Imperial College and Royal College of Art student Gracie Broom created the platform to ensure vulnerable groups have a clear, effective way to raise concerns.

You run a safety and incident reporting service. Where did you get the inspiration for your business?

The idea began during my studies in Tokyo, researching live events and safety while working in nightclubs and venues. Later, in New York, I worked on women’s safety initiatives and then a trauma-informed design project in Texas. Returning to London, I combined those experiences, after speaking with hundreds of people about event safety, to tackle the clear gap in real-time safety reporting.

How has the reception been for the service?

Our first pilots saw venues and guests deeply engaged, with hundreds of reports being actioned in under 60 seconds every time. When we went to take down the pilot trial posters, members of the public even asked us to keep them up, saying it was such a good initiative!

What were the challenges that you faced when monetising the business?

We’re still in the process, focusing on collecting data and building the most compelling value proposition. As with any B2B model, getting businesses fully on board takes time, but each pilot strengthens our case. The more results we deliver, the clearer our value becomes.

What has been the greatest challenge that you have faced as a startup social enterprise?

Balancing growth with responsibility has been key: we’re dealing with public health and safety, so it has to be done right. While AI and no-code tools have exploded recently and are fantastic for prototyping, we’re committed to building robust, ethical systems. That’s why we’ve developed all our infrastructure, encryption, and security from the ground up.

Do you think there is enough awareness for health and safety requirements amongst the small business community?

It really depends on the sector. Venues are generally very aware due to licensing obligations, but we can help make compliance simpler and hope to support emerging regulations like Martyn’s Law, as well as improve liability and insurability. Raising awareness beyond the obvious requirements is a big part of what we’re trying to focus on.

How will you promote your brand?

We’re focused on engaging both venues and event-goers; it’s the fun part! We’re collaborating with industry groups like the Night Time Industries Association and the Mayor of London’s Women’s Night Safety Charter, who’ve both been incredibly supportive, and working with multi-venue operators to provide insights and trends across different sites.

What type of events can Reporti manage?

We cover a wide range, currently focusing on live events, open-air festivals, clubs, and concerts. But the potential goes much further, into sports, leisure, hospitality, and tourism. Most places can be made a bit safer, and that’s where Reporti fits in.

What are the opportunities for growth for the business?

We see global potential, especially with our international team bringing insights from New Zealand to Turkey. For now, our focus is on scaling UK pilots across live events ahead of our commercial launch, but we’re already planning for wider expansion.

Who are your business heroes?

I’m really inspired by Jesse Wilson, the founder of Jubel – the peach beer brand. Their marketing, branding, and storytelling are outstanding, and I love Jesse’s personal content on LinkedIn. It’s such a great reminder of how authenticity can drive a brand forward.

Lastly, if you could provide coverage at any event, which would be your dream project?

Glastonbury! It was the first festival I ever attended; I worked in staff catering, peeling carrots and watching production teams at work. That experience sparked my love for events, so being part of Glastonbury, in a different capacity with Reporti, would be an incredible full-circle moment.